I always see RED ONE as a gift. So what I am trying to do is to adjust our "business model" to fit this wonderful camera. I start to shoot all my corporate work in 4.5K then edit in 4.5K;) even none of my clients are asking. I play around with time lapse and high frame rate. At the same time they may not even know what is FPS. Because I believe after they review my work. They should learn more what RED is all about and feel the same passion and spirit run through our team and work. There is no other camera shoot native 7:3 in this resolution yet except film. I'd got to use it because life is too short.